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You're staring at your screen again, second-guessing that email sequence you just wrote. Or maybe it's your website copy that's keeping you up at night. Or that funnel that's not converting quite right. Sound familiar? If you're like most business owners I talk to, you probably have good marketing instincts. The problem isn't that you don't know what to do - it's that you're too close to see it clearly.
Ever visit a website and feel like you're reading a robot's diary? Yeah, me too. It's almost comical how many business websites sound exactly the same – packed with corporate buzzwords and those painfully obvious stock photos of people in suits pointing at charts. Yawn.